Emma Mulholland

                                               Above Images, The Queen Herself

                             Above, 'As Bad As I Guana Be' Spring/Summer 2013 Lookbook

                             Worn by upcoming model, Ollie Henderson at MBAFW, 2012

                                              Above, All photographed by Byron Spencer

                                Above, Earliest graduate collection modelled by Rachel Rutt

After flooding your screen with a bunch of images from Sydney TAFE graduate and designer, Emma Muholland it has got to be clear that her work is sort of a big deal to me. Frequently worn by models such as Ollie Henderson, Zippora Seven and Rachel Rutt, Emma's collections attract the attention of those dubbed the 'coolest', and who are known for their own unique personal style. Byron Spencer, a close friend of Emma Mulholland and arguably the coolest Sydney photographer around, regularly shoots the designer's lookbooks and features her clothing on his super inspiring blog, spencernotspencer. It is no doubt evident within her designs, but Emma has confirmed her influences draw from 90s surf culture, the ocean and various landscapes. While her aesthetic is truly unique, I can't  help but compare her work to the likes of Stolen Girlfriends Club and Romance Was Born, highly successful duos who have similarly produced collections containing psychedelic prints, references to 90s culture and drawn inspiration from the underwater realm. I'm impatiently awaiting the release of her most recent collection, which I intend to blow a significant portion of my next pay on..